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BJ Creation is founded and owned by Binta Jarju a 22 years old lady who lives in a suburb called Tallinding Jamano Street with an extended family. She attended Archideacon George memorial for her high school program and later got enrolled into a tailoring field at harvest Gambia College. She did her internship at Malick Mendy Tailoring for six (6) months on marketing and sales. Binta works full time as an entrepreneur responsible for running the business and is assisted by full time employees and apprentice. The business has started operation on the 24th of October, 2013. BJ uses marketing strategies that targets youths and couples. Her aim is to become one of the most outstanding individuals in the Gambia to establish a Tailoring workshop.