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Fashion Weekend Gambia is the Gambia's biggest annual fashion event. It was created in 2012 with an aim to provide a platform for the country's growing young creative fashion industry. FWG takes place every first weekend of December, at the height of the tourist season. The event has grown tremendously since its inception, showcasing over thirty designers, both national and international. It has been a stepping stone for many upcoming designers, some showcasing for the first time have moved on to start their own labels and become their own business owners. Fashion Weekend Gambia focuses not only providing the promotional platform that comes with the event but also raising standards within the young Gambian fashion industry and creating networking and job opportunities. Its goal is to become a recognized fashion event within the region and to be part in generating a strong and solid fashion industry within the country.